Fixation

The readings compelled me to think about the value systems that we construct while going through  a creative process; because the goal of a creative process is to build value from information, the systems of value involved are integral to the process.  Really, however, value is defined and created by humans and does not exist outside of the context of a consciousness that can apply value.  Equipped with this ideal, we can abandon standards of value that may or may not cause fixation, and therefore create fresh and unprejudiced value and prevent the narrowing of value created by fixation and pure vertical thinking.
An iterative proces is also a good way of holding onto past thoughts while continuing to refine the product of the creative process, and it allows for a comparison of value systems in iterations such that you may yourself narrow and pick a choice from the options.